What’s better than watching football all Sunday? It’s watching the recap show! You get all the amazing highlights, feel like you were there live, and it’s condensed into one quick hour.
So, let us bring you the highlights of an unforgettable day at Archery Close with our own recap of last weekend’s event. Spoiler alert: it was a record-breaking day for us, and we couldn't be more happy with how it went!
The Setup: Road to Nowhere and 7 & Sun Take Center Stage
We got an early start, setting up the shop with fresh muffins, fruit, and cold drinks in ice buckets. We setup tables strategically for our visiting brands, with Road to Nowhere by the entrance to make an immediate impression and 7 & Sun in a cozy corner, creating a more intimate space where guests could work one-on-one with the designer to craft their own necklaces. As the doors opened, customers strolled in, excited to check out the trunk show items, chat with the designers, and enjoy a fun shopping experience.
Road to Nowhere brought its rugged, Montauk-inspired collection to Stowe. This husband-and-wife team creates well-made basics that capture a sense of freedom and spontaneity. Ben, their dedicated sales rep, showcased Road to Nowhere’s full fall collection, featuring American-made pants, soft flannels from Portugal, and tees so comfy, they feel like old favorites right off the hanger.
For those who missed the event, some of the collection is still available in-store for a limited time. Check out what’s left here and snag these stylish, long-lasting pieces before they’re gone!
7 & Sun Jewelry brought a sparkle all its own with its customizable Charm Bar, where shoppers designed their own necklaces. Guided by George, the founder and designer, customers hand-selected 14k gold and gemstone charms, crafting pieces that truly reflected their personalities. Some popular combinations included satin yellow beryl with a baroque charm in tanzanite—a match made in jewelry heaven!
And for those who couldn't make it, we’re excited to share that some of 7 & Sun’s stunning jewelry collection is available in store. So anytime you’re in Stowe, stop by to browse these timeless, handcrafted pieces!
What Made This Event a Success? Insights from a Record-Breaking Day
Our event exceeded all expectations, setting a sales record for Archery Close! Here’s what we believe contributed to its success:
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Promoting on Social Media: We doubled down on both feed posts and Stories to build anticipation and keep our followers in the loop. Sharing sneak peeks of the collections and behind-the-scenes moments helped bring our community along for the journey.
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Word-of-Mouth Magic: We’re lucky to have an incredible community of loyal customers and friends who spread the word. Nothing is quite as powerful as hearing about our events from people you trust, and we’re so grateful for everyone who shared!
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Embracing an Event-Centric Approach: This year, we’ve leaned into hosting more events that turn our space into a gathering place. This shift toward an event-driven model has not only boosted sales but fostered a genuine sense of community that goes beyond shopping.
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Partnering with Brands Our Customers Love: We carefully curate brands that align with our customers’ tastes and values. Both Road to Nowhere and 7 & Sun bring craftsmanship, quality, and a clear mission to their work—values we know resonate with our community. Partnering with brands like these transforms our events into unique experiences that go beyond traditional retail.
Why Community Events Matter to Archery Close
We believe shopping should feel less like a transaction and more like a celebration. Each event we host is designed to bring our community together, creating a space where customers, designers, and friends connect in a relaxed, festive atmosphere. The party vibes were real for this event, and seeing everyone gathering, celebrating, creating, and shopping made all the planning worthwhile.
If you’re looking for upcoming events in Stowe or simply want to experience unique shopping experience where community and craftsmanship take center stage, keep an eye on our socials and website. There’s always something exciting in the works at Archery Close, and we’d love to welcome you to our next event!
Thank you to everyone who came out and helped make this a record-breaking day for us. We can't wait to keep creating memorable moments together at Archery Close.